With the new idea of podcasts, this medium is very confused with what we have always known as the radio. No doubt why they have similarities, but they will never be the same. For that reason here we bring you a list of why podcasts and radio shows are not the same thing and will never be:
The radio medium is totally local, this medium must have legal and even technological limits, so their diffusion is usually regional or sometimes national, it’s never international. While the podcast is entirely international thanks to the internet, without any limitations except those established by the distribution platform.
Who is it for?
Radio is aimed at a very large audience, very broad, where various topics that are of social interest are touched. But always the radio has as a programming to which they will adapt. The objective will always be to expand the audience the more. While podcasts are aimed at “niche” audiences, as a specific theme that is focused in attracting those who are also interested.
To listen to them
In radios, in order to listen to the program you want, you have to tune to the exact time and if you don’t, you’re listening to it halfway. While the podcasts can be heard completely, the episodes will be available on the corresponding platforms forever.
On the radio, daily programs are usually subject to a continuous theme that can be discussed. While in the podcast each episode deals with a specific topic.
Podcasts undoubtedly have certain similarities with radio, since the end result will always be the same, which is to communicate with a specific audience and provide information. But they have nothing to do with it. Podcast with a massive use of the internet is undoubtedly having a greater audience as it’s easier to access to the episodes they provide.